August 17, 2026The product started as a shared Google Sheet for tracking ad spend. Customers asked to pay for it.- August 10, 2026A weekend project in a niche the founder knew well, grown with SEO and a weekly newsletter.
- July 27, 2026A client tool built on weekends became the agency’s most profitable line of business.
- July 20, 2026Pricing high for a narrow professional audience turned a tiny install base into real revenue.
